Currently, the most important search engines are Google, Yahoo and MSN. If you can get in the top few pages of these search engines for a popular keyword, you will more than likely receive large amounts of free traffic. But how does one accomplish this? First of all, you need to spend some quality time selecting nichefocused keywords. You need to put yourself in your potential customers' minds. If you were them, what would you type-in the search box to help you find what you are looking for? There are tools out there to help you. And luckily, most of them are free. Overture's Word tool is one of the best. You simply type in a word or a string of keywords and the Overture Word tool will spit out a list of related keywords. These keywords are from ACTUAL internet searches from real people AND it will even tell you how many times in the last month each particular key word has been searched. The power of this tool is phenomenal. I'd suggest you try it out. You may also opt to use something like Wordtracker. It gives more statistics and a better breakdown of keywords. Wordtracker offers a free trial - with limited features.

In addition to the free trial, Worktracker has reasonable membership rates. I've purchased a day subscription to Wordtracker on several occasions. It's much less expensive in the long-run to buy a year membership, but if you really only need to research keywords for one topic, spending a few hours with Wordtracker is probably enough. So use one or preferably both of these tools and generate a long keyword list. Figure out what your potential customer's type into that search box. Be sure to save your lists and compile them. You want to keep track of these keywords as though they were gold. After you get some keywords, try typing them into the search box yourself and see how many sites come up. The best keywords are the ones with lots of searches, but fewer existing sites (Wordtracker will provide you with some statistics on this). Those keywords are the ones to really focus in on and build your site around if you can.

Now, just what do you do with all those keywords? The search engines themselves use a keyword/density ratio to help rank the listings. What that means is the search engine will nose around your site looking for clues as to what your site relates to. Their job is to find the best place to put your site so that searches performed through them are as relevant as possible (you don't want to type in "law enforcement" only to be shown a list of sites relating to "bananas" now do you?). The search engine will recognize what your site covers by reviewing the content on it. Therefore, what you say is immensely important! The trick is to focus a single webpage on one or two central keywords. Then write your content around those keywords. Sprinkle these words in where it makes sense. You should strive for a fairly high keyword/density ratio, but not so high that it isn't believable (remember, real people will be reading your content so it needs to make sense to them). Here's an example. In a 20 word paragraph, 4 keywords will give you a 20% keyword/density ratio. However, it might be even better to have a 15 word paragraph with 3 keywords because that yields a 26.6% ratio. Sometimes you can say more with less

With regards to the keywords in the body of the site, more emphasis is placed on the bold words and those nearest the top of the text box. Just remember that you need to please your prospect first. So don't get out of control filling your sentences up with keywords. You want your info to read well. And the search engines are pretty smart now-a-days. If your site seems over-optimized (i.e. too many keywords), you can get penalized for it. No one likes being tricked. So strive for a balance of good quality content and site optimization. And just what about pictures? Well, there is something called an "alt tag" that will enable you to label a picture on a web page. Just label your pictures with accurate, yet keyword rich descriptions and you'll probably be helping yourself out.

• Doktertomi.com : Free Inspirations, News, Guides, Tips and Tricks
• Kwik Fit Insurance : Informations about Kwik Fit Insurance and Student's Loans
• Masterbiznet.com : Masternya Bisnis Internet
• Work in The Website : News, Guides, Tips and Tricks on Website Monitization and Advertising