The less competition, the easier it will be to find your site. Depending on what you've done so far, you may need to make some adjustments to your website. Here's a different type of example of being too broad. My accountant, who shall remain nameless, has a website for his accounting business. He's a nice guy, so I offered to give him some advice.Anyway, Mr. Accountant had plans to expand his accounting business into a "coaching for entrepreneurs" business also. Not a bad idea. So he just gleefully started adding all this onto his accounting site. Hey, it seemed like a good, easy way to capitalize off an already built site. The problem was, when he'd go to the search engines to see how he ranked, he couldn't find his site under accountants anymore. And it certainly wasn't showing up under business coaching either. He had diluted his site and wasn't getting much of any traffic from the search engines for any of his keywords. So I suggested that he take the hard route, get more than one domain name and put the accounting info into one site and the business coaching info into the other. Of course, linking between the two is a great idea, but ultimately, he needed at least two completely separate sites. You may need to do the same thing.

Here's another example. I have a competitor with a single website offering several distinctly different products. He was (and probably still is) offering several different online test-prep software programs, merchant account management software, career info, internet marketing information and last but not least, general business info. It's quite interesting. Nothing relates and it comes across as a hodge-podge of random products. The site is a real mess. I can't imagine how a prospect views it. I'm sure most prospects are confused and see it as completely unprofessional (not that I'm complaining).

So just remember, keep your site niched. Focus on one topic and make it as specific as possible. Then if you want to broaden your horizons, get another domain name. If you have a site like my accountant or my competitor, consider separating it out. Having two or more sites could really give your search engine rankings and even your sales a real boost. Neither the search engines, nor people like to click around aimlessly confused about what you're offering.

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