I've touched on this subject lightly, but after demand, I've added more to it. Everyone seems to be going crazy with the idea of selling profitable businesses on Ebay, and to be honest, I don't blame them as it's a great way to make some really good money fast! So what's the secret and why are people so willing to buy businesses online when they could do it themselves?

People truly are lazy. If there is already a product out there and it's selling well, and it's for sale on Ebay, why would they not want to buy it, especially if it's profitable. Some people just don't have the time or knowledge to create a business from scratch, so that's where we come in!

There is certainly a huge demand, and we can supply what they need. It seems every where I go I hear about people being ripped off because they brought into the latest get rich quick scheme online. These are the people we want to help. So lets get started.

First, before we get started, go to ispyprofits.com and read Davids sales letter. Even if you don't have the money to buy it right now, there is a download section on the site, a quarter way down the sales letter with an example of sites he's sold on Ebay. This alone is worth quite a lot of money as it shows you exactly how you should be selling your web sites via Ebay. It's like a template to success.

So what makes a business sell online?

It needs the following…

• Needs to be profitable
• Needs to be easy to understand
• Doesn't require a huge investment in monies and in some circumstances, not a huge time investment, nor should it take long to learn how to run
• Coolness factor - People buy businesses because they want to tell their friends that they own this great new business they brought online for a really good price.

But what makes it sell? That's where David’s templates come into play. Have a look at all the templates and you will see that his auctions have pretty much a lot in common. I will start listing them now.

1. They are advertised in the "Featured Auction" section. This costs an extra $19.95 to list, (Ebay fee) but it puts it right at the start of the category and really gives it a lot of exposure. If your selling higher priced items, which yours will be, then this is a must.
2. They all have a reserve price. This is pretty critical if you want to get the price you…well want! If you don't want anything less then $2000, then put a reserve price of $2000 on your auction and if the bids don't go that high, no one wins and you have to relist if you wish.
3. The title clearly states what he is selling. "FAST Money Making CD-ROM COPYRIGHT AUCTION" A clear and concise and exciting title can make a huge difference to your auction. It is the first thing people will see.
4. A certification of ownership. This is something I very rarely seen done, but it gives his auction a nice touch of class and makes it sound less like a get rich quick scam. It makes it sound very authentic and fills the buyer with confidence. Proof of ownership = credibility. Remember that
5. Proof of profits = sale. Remember that also. His auctions clearly state that he is either earning a certain amount of money, or the potential amount of money they could earn. People like to see figures and as you can see, the profitable businesses sell for a heck of alot more then the turn key businesses
6. He clearly explains why he is selling, and exactly how you should or how he is marketing it online. This is crucial. You need to explain to people why you would be silly enough in their minds to sell a profitable business. But what they don't know is making a business profitable is easier then it seems. You should also explain how your marketing the site already so people know it's do able and not out of reach for them. That is a huge factor in why allot of people won't buy, they are scared about failing and spending a fortune in the process. If you can squash any fears they have in the sales letter, that's great but if not make sure…
7. That you clearly state that they can contact you anytime they want. If they have questions, you must have answers, I can't stress that enough. Answer them as quickly as you can, and as politely as possible. This makes a huge difference to the number of bids your auctions gets.

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