Make sure you SAY exactly how you want prospects to place their order. Don't just simply put an "Add to cart" button on your site. Spell it out. Say, click on "Add to cart" below to order or call our toll-free number anytime. If you want people to order online, make sure you have an easy, secure online ordering system in place. PayPal is an excellent option. Many consumers prefer to use PayPal - it is a safe, convenient way to pay for purchases online. In fact, PayPal boasts they are the number 1 choice for making payments online. Opening a PayPal account won't cost you a dime. It's also a snap for your prospects to open their own account if they choose to pay through PayPal. I'm not sure why a business wouldn't include PayPal as one of their payment options. There is a benefit to having more than one choice for a payment. People buy with different methods. Some people absolutely love charging on their credit card. Give these types a convenient method for doing so…

You may accept credit cards on your site by investing in a merchant account with Authorize Net or another reputable provider. A merchant account will enable you to accept credit cards online and to type in a credit card number from a customer given to you by mail. It will cost to set-up a merchant account, but the cost will most certainly pay-off in the long run. Now let's move on to fulfilling your orders. You can set-up a simple system where digital products are sent out immediately. Now, for tangible purchases, you can use a fulfillment company or do it yourself. I usually ship purchases made by credit card the next day, regardless of whether the money has been deposited, unless there is reason to be suspect of the order. Here are a few reasons to be suspect of an order…

The shipping and billing address are different. In these cases, you may want to give the customer a ring. Simply call them to confirm the order. They will greatly appreciate this. The order is a high volume order. In these instances you may also want to call the customer to confirm that they really meant "10" and not just "1" (of course you don't want to say it quite like that). Your customers will value all of this effort. Remember, always make sure the address matches the card holder's address before shipping anything out or call to verify it if it doesn't.

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