Ewen: Amazing stuff. You know, Stone, I've been on many, many teleseminars, and I've read probably hundreds of ebooks, and I've not heard this ever before. This is really cool stuff which I think everyone out there is going to thank you for sharing, and me especially, because now I think I need to go out and buy more red clothings!

Stone: Absolutely. It's an honor, and thank you, Ewen, for the opportunity. As I said at the beginning, I'm excited about this. This is a first for me. I've been on the receiving end of some good teleconferences, and never really put my voice out there in this way for many people. Whether they were just listening to me for the first time, just being exposed to me, whether you've heard about me or whether you're my customer, most people never heard me. I've written stuff, I've provided a lot of value to my services, but this is a first for many of you, and I'm excited to be doing this with you right now.

Ewen: Cool. Okay, let's talk about this: Are there ways for the ordinary person, the average guy, to shortcut their way to Internet success? I mean, it takes time and commitment and effort to make a business, but is there a way for them to zoom down to a proven formula so that they can accelerate their success on the Internet?

Stone: Absolutely. Once again, I'll start by saying: it all starts internally. Wear red.

Ewen: Wear red. Okay.

Stone: Do declarations and affirmations that support belief, that create belief and attitudes within yourself that accept wealth and accept success, because what you're willing to accept and give thanks for in your life are what you will attract. So if you begin to give thanks for the opportunities that are coming to you right now to succeed on a higher level and achieve a greater level of financial abundance, then those things will begin to appear in your life, and that's where everything has to start, from there. Okay, you're doing that, what's next?

Ewen: Yeah…

Stone: It's the application of the tools of the trade, so to speak. For those who want to make money on the Internet, you need to learn how to do that, and the question is how do you shortcut that? Well, here's the thing: what do you need to make money on the Internet? My answer is: You need a product to sell. You need a website to sell it with.

Ewen: Ok.

Stone: You need an auto-responder to help you sell it with. You need a marketing strategy so that you can use your website and your auto-responder to be able to sell your product and earn what you earn from selling it, whether it's your product, or an affiliate product, or a business opportunity. So you need a product, you need a website, you need an auto-responder, and you need to put all of these things together in a way, a strategy of using these elements to make you money. And this, to me, is the core component to building an income online. The thing is that there are services out there, that's how you shortcut your success. Use these services. Most people don't have time or the knowledge to create a product. That's what affiliate programs are for. You can sign up for an affiliate program, send someone to the affiliate website. If the website is built, the delivery process is built, the payment process is built, you send someone to the website, you make a commission, it's the easiest way if you don't want to build a product and set up everything that goes along with that yourself. You need an auto-responder and you need to know how to follow up with people, what to say to people, what messages get results, what messages don't, and that's going to take a lot of time to set up. A lot of time is relative, and it depends on your experience. You're going to need a website, and that's going to take time to set up, and you're going to need to develop a marketing strategy. You're going to need to invent one on your own, or follow what someone else is suggesting that you do as a strategy, and there are many different strategies out there. So the way to shortcut your success is to use services. Okay, if I don't have a product, I'll join an affiliate program. If I don't have an auto-responder, I'll join a service and use someone to help me get messages get set up. If I don't have a website I'll use someone to build one for me. If I don't have a marketing plan, you borrow from the path that other people have already paved for you. And that's how you shortcut your success. You get other people to help you, you use services. That's the shortcut, and the application of those tools is maybe what we'll talk about next. Get Your Own Autopliot Passive Income Generator Now!

Ewen: This is kind of like, you know, using other people's proven resources to get you forward without going through all those years of experience and hard work that you would have to in the first place, because these services are already there, and I understand that you're providing this all-in-one solution in the form of the Plug-In-Profit Site, and it's a really great tool. One of the key elements of the Plug-In-Profit Site that you've created is passive income. Can you explain what, exactly, passive income means for the listeners out there who are not aware of this term?

Stone: Let me explain first what is the Plug-In-Profit Site. My mouth's getting a little dry, I'm going to…

Ewen: Get some water?

Stone: Okay. What is the Plug-In-Profit Site? That's the question, and let's go back to my story, which is that I wanted to make money online, so I set up an auto-responder, I set up a website, I had help with these, and I began experimenting, sending messages. I joined hundreds of these affiliate programs, and I began to cut my losers and keep my winners, finding out what messages worked when I was sending them to people through my auto-responder, what program I was getting results from, what program I was beginning to develop a consistent check that was coming to my mailbox every month, what things was I doing with my website, like I said, it all started with View Source. What little changes was I making that were beginning to have an impact on my business, my ability to earn income, when I was defining a result as success, what did I do to expand on that success so I could duplicate it? And this process was really a couple of years of trial and error, experimentation, figuring out which messages built trust with my subscribers, and helped me build that relationship on autopilot using my auto-responder, and then dealt with them once I had this trust. I provided value by providing good information, helpful resources. What things was I sending to people through my auto-responder that developed that trust automatically, without any effort from me, were ultimately affiliate products that were selling well for me and were developing a consistent stream of passive income. And what was I doing to my website? All these things were coming together, and it was a two-year process, and ultimately I broke 100,000 dollars one year, and that was big for me at the time, through this system of sending email, of marketing my website. I narrowed it down. Out of hundreds of affiliate programs, I was getting consistent results, this six-figure income from a handful of affiliate programs that I was getting consistent results from, several of which were paying me a residual income from sales that I had made 18 months ago, and I was still being paid every month like clockwork. All these hundreds of programs, I narrowed them down to a handful that were really working well for me. Some of these affiliate programs were what are called multi-tier, so if I refer other affiliates, and they make sales, then I get a cut of those sales, for example the Internet Marketing Center sells a marketing course. When I sell it personally, every time I sold that course personally, I got 65 dollars. If I refer someone to that program, and they sell the course, they also get 65 dollars, but because I referred it to them, I make 20 dollars. So I go, wow. What if I could help people do exactly what I'm doing with this website, and this auto-responder, and these marketing strategies I'm using, and they produce the same result that I'm producing? Well, then I'm going to get a cut of all the sales they make, and since I know my technique works for getting sales, I know it's working for me, I know I can teach a bunch of other people to duplicate the exact same techniques I'm using, and by doing that, by helping other people achieve this, by teaching other people to do exactly what I was doing, by setting up the same system I was using, other people could begin to duplicate the same results I was getting. So I cranked out a little email. That email, it said, "My name is Stone Evans. You're on my list, and I've been able to develop a full-time income working from home. I've done it with these five affiliate programs. I've done it with this auto-responder and I've done it with this website. Now here's the deal." And it was an email at the time. In the email I gave five links to affiliate programs, and said, join these five affiliate programs, step one. Step two, set up a hosting account. Step three, give me your affiliate IDs and your hosting account info, with your domain name, and I'll build you the same website that I'm using, I'll set up an auto-responder for you that has the exact same messages that I'm using, and I'll code your website with your affiliate IDs, not mine, I'll code your auto-responder with your affiliate IDs, not mine, and I'll tell you exactly what I'm doing to market my site and my auto-responder that are earning me over 100,000 dollars a year. And from how many people I had on the list, I got a bunch of people who said, wow, what a really good deal, sure, man, let's do it! So they signed up for these five programs, signed up for this hosting account, sent me their information via email, and I went to work, set up by hand, set up their websites, coded all with their affiliate IDs, went to set up an autoresponder for them, loaded up that auto-responder with all the messages I was using to make sales, exactly, verbatim, no difference at all whatsoever. The only difference was that it had their name, their affiliate link, their website link instead of mine. So I did this for people, and people responded to it really well. And the people began to get results, and my income began to grow, because they were getting results using and following my system, and again because several of those affiliate programs I'd asked them to join were multi-tier. As they made sales, I was getting a second-tier commission. I was building additional residual income, no longer from just my effort, but from their effort. Then what began to happen is that people said, I want to refer people to your service, but if I do that, that's not going to help me very much. So what I did, because they loved my service so much and they wanted to tell everyone on their list, but they couldn't refer them directly to me because there wasn't any real benefit to them in doing that, I put on my thinking cap and I said, okay. Instead of sending this email to you where you follow my instructions, now that you're using my system, let's make it even more dynamic. Let's take this list of instructions I gave you, and put it on a website. It took me a long time to figure this stuff out. I hired programmers and paid tons of money for stuff, and for a little while it was just crazy, nightmarish stuff to figure out, how to do it, and all these tons of hours went into doing it, just to set up the affiliate program the way I set it up. I took the information in this email, and put it on a website, and basically, I said, "Hi, my name is Stone Evans. I'm going to set up a website. I'm going to set up an auto-responder. I'm going to teach you how to market your website and your auto-responder so you can duplicate my results." And I gave the people whom I'd originally set up a website for their own sales page, just like that letter that I'd originally sent, with the three-step instructions I'd originally sent out, and the difference was, now that sales page had their ID numbers on it, not mine. So when they told other people about the Plug-In-Profit Site, and this is the amazing thing about it, that I've been able to set up this whole system. I feel blessed, I feel excited, it's just a really elegant system in how it works for the people using it, set up the system so that they could refer people back to my service, and when they do, there's a step-by-step process. The person who's referred to my service is required to join five affiliate programs, and the person who refers them to those affiliate programs gets all the credit. The website is coded with their ID numbers. So when someone joins these five affiliate programs, they join under the person who referred them back to my service. And one of those programs has a required fee to join, a multi-tier affiliate program that when a person refers them to my service, they get paid 20 dollars upfront. Additionally, they are required to join a hosting company, so everyone has to have a website, has to have a domain name and a host. I have worked from the very beginning of my Internet career with a company called Host4Profit. I do so for a couple of reasons. They're linked to the Warrior Group, which I talked about earlier. They are the best hosting company on the Internet, in my experience, based on customer service. The part of the hosting service that is so powerful is that it has a passive income compensation plan. Every person who joins my Plug-In-Profit Site service needs a domain name and hosting, and I'm not going to do all this for them unless they use Host4Profit for hosting. When other people refer people to my service, they are required to join Host4Profit. When they join Host4Profit, Host4Profit pays the person who referred someone to my service 10 dollars per month for the life of the account. You refer a hundred accounts, refer a hundred people to my service, that's already 1000 dollars per month that you're getting paid from the hosting service. I don't get a dime from that. Everything on that sales page, I've given 100% of the profits, the commission, 100%. I'm usually not linked to it in any way whatsoever, it's all 100% the person's IDs who's referring gets to keep all the profits. That's why the Plug-In-Profit Site has become so successful, because people are so excited, the service is so great, I'm doing a lot of work for people, and I'll tell you exactly what that work has become now.

Ewen: Right…

Stone: And people are getting to keep 100% of the profits. So they're making a lot of money referring people to the Plug-In-Profit Site service as just one of the products they're promoting. Now, what do I do when someone signs up for the Plug-In-Profit Site? What I do now is more sophisticated, because I've had a lot more time to develop it, make deals for my members that benefit them, I've had a lot more time to create training material, so what happens now? Now, when someone goes to the Plug-In-Profit Site, the same process unfolds. Step one: join these five affiliate programs. Why? Because these are the five affiliate programs I've been most successful with, and have been able to develop a turnkey system for promoting and making money with. Step two: get a domain name and sign up for a Host4Profit hosting account. Step three: submit an application to me, a little easy online form to submit your ID numbers, your hosting account information, your name and email address, just like before. What we do now, and I have a team of people that now, because we're so busy, help me build websites. And I'm so busy making deals now, beginning to educate through teleclasses like this, and supporting members in this whole system, creating training materials. So what happens now is that your information is submitted, my company goes to work, takes the information, the raw materials of your Internet marketing business, which are your ID numbers from five powerful affiliate programs, again the affiliate programs I've been successful with, a hosting account, domain name. We take that information, and we build you your own custom website, exactly like the website I use every single day to make over six figures a year. Every day of the week, I build my company. My company builds for you that website, the one I'm using right now to earn my living on the Internet. In addition to that, what we do is we set up an auto-responder for you. An autoresponder, for anyone who doesn't get it, is a follow-up tool. Someone who goes to your website, submits a little form, puts their name and email address, because your website isn't just a website, on your own domain name promoting hot Internet products that you earn big commissions from, it isn't just that, it's a dynamic website that aims to collect subscribers for you and build your own opt-in list that you control, not me. I don't have any touch or verdict except for the initial building and setting up of it. What we do is we set up an auto-responder, and what it does when someone visits your website and subscribes, my company has set up a series of 400 days, that's over a year, email marketing campaign that my company sets up for you. I've figured out for me what messages make sales, what messages it takes to build rapport with subscribers, and I've loaded every single one of these messages in a sequence that's delivered to every single person who subscribes to your website automatically. You don't do anything. The traffic goes to your website, they subscribe, the auto-responder begins to follow up, sending these messages that promote products that you're an affiliate with, and earn you commission, and oftentimes residual commission, oftentimes big residual commission. All happening automatically, all 100% on autopilot. In addition, that auto-responder is set up for you, that website is set up for you. Again, the exact same auto-responder, website that I'm using right now to make a full-time living on the Internet, the exact same system. In addition to that, once someone becomes a Plug-In-Profit Site member, they receive my 30 Days To Success Step-By-Step Internet Marketing Guide. Again, we've started at the beginning. You asked me what it takes to make money on the Internet.

Ewen: Mm hmm.

Stone: I said it takes a product. It takes an auto-responder. It takes a website, and because all those - products, auto-responder, website - people could spend years setting those things up, and spend thousands of dollars setting all those things up, but they're impotent. They're absolutely impotent without a marketing plan to drive targeted traffic, to get interested people to that website so that they will subscribe, so that they will click on the links on your website and buy those affiliate products. This is what so many systems, so many opportunities out there are missing; they don't have a step-by-step - I mean step-by-step - plan for marketing that website, for building that opt-in list that's yours that you control. What I've done, I've developed this 30 Days To Success Step-By-Step Internet Marketing Guide. It works like this. Day 1: You've signed up for the Plug-In-Profit Site, I've built your website, I've built your auto-responder, let's walk through it. Here's what your website looks like. Here's what the opt-in list does. Let's log in to your auto-responder account and check it out. These are the 400 messages. This is how it works. This is your website, this is how it works. You can log in to your hosting account here. And might I say that every single component of this - this is not a static system, this is not a controlled system. It is a controlled system; it's controlled by you, and you only. The website is 100% yours. Use it exactly how it is, using exactly what I've done for you that I'm using every day, or change it however you want. Add products, add ebooks, change the color, add Google AdSense, do anything. It's your website, you've got 300 megs of space to do virtually anything your imagination can come up with. Your auto-responder's the same. Okay, I've set up 400 messages for you. They're working for me. But you might have other products you want to promote. You might want to change the flavor a little bit. You might want to speak to your subscribers a little bit differently from how I speak to my subscribers. Every bit of your auto-responder is 100% customizable. Change any message, it's yours, every single bit of it is yours. And this is what you learn in Day 1 of my 30 Days To Success Step-By-Step Internet Marketing Guide. I walk you through it. When you become a Plug-In-Profit Site member, you're not just becoming a Plug-In-Profit Site member. Because you joined Host4Profit, you're getting access to the entire Warrior Community. And, Ewen…

Ewen: Yep?

Stone: Are the Warriors not the leading community of the people making money on the Internet?

Ewen: They're definitely number one. And I think that every marketer on the Internet should be a part of the Warrior Forum. That goes without saying.

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