As blogs are a great tool for brainstorming and sharing knowledge, they should be written and thought though clearly.

Whatever writers write for blogs should make sense. Grammar, spelling, punctuation, rhythm, syntax, and structure do not matter as much as the focus does. It is the clear focus on a particular topic of discussion and the concise nature of the post with which they could move the reader.

Due to these characteristics, news organizations may someday be willing to point to weblogs or weblog entries as serious sources, but only if weblogs have, as a whole, demonstrated integrity in their information gathering and dissemination, and consistency in their online conduct.

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