This myth really burns me up. Try this: post anything that goes against conventional Google-ranking wisdom to an SEO forum (no matter how successful you ve been with it) and watch dozens or hundreds of people flail you about how wrong you are and how Google surely knows how to negate that method.

Will they offer proof of their nay-saying? No. They just have blind faith in Google s ability to know all and see all.

Blind faith is the only phrase I can use for this thinking, because it s not based on reason or proof. The conventional SEO wisdom teaches simply that Google is a deity which knows all and sees all.

But what is Google, really? Google is an algorithm. And who created the algorithm? People created Google s algorithm. (Sorry nay-sayers, Google was not handed the algorithm from the Divine.)

• Yes, people wrote Google s algorithm.
• Are people perfect? No.
• Then can Google s algorithm be perfect? No.
• Do people know all and see all? No.
• Then can Google s algorithm know all and see all? No!

In fact, it never ceases to amaze me what Google doesn t see. One forum that seems to be more honest than the rest is WebMasterWorld.com. I think it attracts a higher caliber of posters because it doesn t allow signatures. The people there are actually there to share information, and not try to pitch or sell you on something.

WMW has a forum dedicated to Google s search engine, and I ve been reading through it for a couple of years now. It never ceases to amaze me how many complaints I read about how badly Google is performing in a variety of sectors and keywords. How the sites ranking in the top 10 are all spam or Made For Adsense (MFA) sites. These posters complain that they continually notify Google of the problem, and yet the sites remain in their top-ranking positions. Now does that sound like the work of a Deity? It doesn t, does it. It sounds (*gasp* dare I say it?) like the work of people.

Yes, Myth #1, that Google knows all and sees all, is undeniably false. So stop being afraid of Google. Now let s get into a few specific myths surrounding how Google responds to a variety of methods and tactics, starting with Duplicate Content.

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