Accepted SEO wisdom states that your site needs to contain information that is all related to each other in order to rank well. Having a themed site , as they call it, is the only way to win Google s love. This is pure mythology. Let me give you an example:

I have a blog (hotnewsitems.blogspot.com) that has an archive page which ranks #8 for the phrase zoon mp3 reviews .

In case you aren t aware, Zoon is a brand of mp3 player. Is that blog about mp3 players, or music, or even electronics in general? No, it s a general news blog that was part of a case study I was doing.

In fact, there s only one post on the site that has anything to do with mp3 players, and that s the post that is generating the ranking in Google! So how is it that my blog ranks so well for that query? Links, of course! The blog is too new for the backlinks to be showing in Yahoo!, so I can t give you a screenshot of the links here. I can tell you, though, that I submitted that post to about 70 social bookmarking sites, so it has quite a few links aimed at it (from completely offtheme sites, too, by the way).

Does your site have to be all on the same theme to rank well in Google? My blog ranking for an mp3-player set of keywords sure screams No!

Let me give you another great example that proves this notion of themed content to be complete mythology.

Did you know that the US Social Security Administration has a section of its site devoted to popular baby names? It does!

http://www.ssa.gov/OACT/babynames/

According to Google, ssa.gov has about 90 pages devoted to the topic of baby names. What percentage of the SSA s total content is that? Well, according to Google, ssa.gov is made up of about 20,000 pages.

That means that less than 1/2 of 1% of the pages of the SSA s site are devoted to baby names. If you believed conventional SEO wisdom , that means that there s no way the SSA s baby names section could rank well for the phrase baby names after all, those pages are completely unrelated to the theme of the rest of the site. I m afraid Google disagrees.

With more than 12 million competing pages, this government web site with only a tiny fraction of its pages devoted to the topic of baby names is ranking #4 in Google for the keywords. Need I say more?

Myth #4, that your site must focus on one subject, is undeniably false.

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