March 14, 2008
The major linking factors: Make sure your links don t happen too fast (particularly for new sites)
I ve found Google to be wary of new sites that appear and sudden have hundreds of links aimed at them. Google assumes (probably rightly so) that links gained in this manner are not natural links, and those links are put in what has come to be called the sandbox . The links sit in the sandbox for many months before Google applies their link juice to the linked site.
I have tested this by aiming hundreds of links at a brand new domain. The sites will initially jump into the search results after the links are crawled, ranking very well. But after approximately 2-3 days of ranking the domain disappears from the results when Google dumps the links into the sandbox. Because of this sandbox effect , you need to make sure that your links grow slowly, especially if you have a new site. There is a bit of mythology surrounding Google s sandbox as well, though.
What I ve read from the gurus and the forum gods almost always states that Google will always sandbox hundreds of links suddenly appearing. This is a myth.
I recently performed an additional set of tests, aiming hundreds of links to sites that are already established and have a number of links aimed at them already. When I did this, within two weeks the sites were ranking great, and have held onto those rankings for some months.
I actually performed the test on my established sites first, which led me to believe that the sandbox was all mythology. But after repeating the test on a some brand new sites, I realized that it wasn t completely mythological, but rather was primarily an issue to be aware of for newer sites (or older sites with few links).
My tests and their results really make logical sense if you think about it. Google has no reason to trust a new site. It hasn t been around long enough to establish any authority or reputation, and so Google is naturally more cautious about ranking those sites when links suddenly appear in large number. But more established sites are already trusted by Google, having built up authority and reputation over time, and so Google doesn t seem to mind if those sites suddenly receive a lot of links.
The solution, as stated before, is to acquire links more slowly. In the case study that follows, I ll give you the details of a site I created from scratch and got onto the first page of Google in 10 weeks using this method. If you re already thinking, Yeah, but how can I get hundreds of links to my sites? Don t worry, I ll share with you an easy way to do that, too.
So, to recap, make sure your links contain the right link text, are from a variety of Class C IP addresses from a variety of web hosts in diverse geographical locations, and make sure your site doesn t acquire links too fast
(especially if it s new).
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