There's no secret to succeeding on eBay. Anyone with a basic knowledge of the computers and a passion for collecting, can make a considerable income buying and selling on Internet auctions. It just takes a few simple steps and the perseverance to follow through on your dreams no matter what the obstacles.

1. Goals
Have an accurate picture of where you want to go and what the end result goal is. Do you want to make a steady income every week? How much? $400? $4,000? Or even more? Remember, no business gushes with money on the first day…it's always a tiny trickle at first. The only place to begin is at the beginning. Just get started TODAY or else you never will!

2. Give Your Customer a Bargain
Always give your customer an outstanding deal. And add extra free "surprises" when you can. Customers love it when they find a "bargain", and you know that they will tell everyone they know about it. (That's really your free word-of-mouth advertising!) When you give first (without expecting anything in return), you will (in the long term) receive rewards far greater than what you gave out. Constantly, you must strive to add "value" at all levels of interaction between you and the customer.

3. Be An Expert In Your Field
You can make higher profits when you specialize in a particular field or segment of the collecting marketplace. Ironically, you do not necessarily have to be a collector of a particular item, just merely a savvy dealer who knows the "true" value of what you have discovered. On the Internet, local markets have 24 hour access to international markets–you can profit off of global demands. But, before you do, you will need to know how to price accurately. That mean's knowing the going rate for what you are selling.

4. Credibility- the X Factor in Selling
Your reputation truly is everything. Risk it at your own peril! That's why eBay has had such success over other so-called auction sites–its' rating system is what has made the company so successful. People are not worried about getting burned because they know they can trust the buyers and/or sellers they are dealing with. Trust, on the Internet, is a currency worth more than gold.

5. Harness the Power of Technology
Work a little each day in perfecting your eBay process. If you want to gain the ultimate freedom you will need to automate things as much as possible. Have templates put together for all things that you have to do–description listings, feedback responses, follow-up letters, etc. The ultimate freedom to me is to have enough money in the bank so as to be able to live off of the interest. What's your ultimate freedom? And, more importantly, how is eBay helping you to achieve it?

6. Dress Up Your Ad– With Style
I hate it when I read a listing that is chock-full of animations and sound clips. Not only does it slow the download speed to a screeching halt, but it does nothing to add to the power of the description. When I am about to buy something I want to know as much as I can about it–not see the results of some overanxious web designer on steroids! Always be thorough in your descriptions–and include the human element. I like to tell a story in my listings, telling the buyer everything I can about the item on auction.

7. Your Customer Is the ONLY Thing
Customers are the lifeline to your business. Want to succeed on eBay? Then get more customers and keep them buying from you again and again. Want to fail on eBay? Neglect your customers and you can be assured that they will neglect you as well! You need to communicate constantly, consistently and quickly with your customers. You must always encourage customer follow-up and make it easy for the customer to continue their relationship with you. What I do is offer a special
"customers-only" newsletter that I send out to those people who have purchased from me in the past. I give my customers
the first choice on anything I have on auction. If they like it, and want to purchase, I will gladly sell it to them at the price I initially offer it at and will close the auction FULL-STOP! My past customers come first and if they see something they want–they get first dibs on it! Because of my adherence to this principle, I have a strong, vibrant and loyal customer base that is always willing to transact with me.

8. Shoulder The Risk
Risk reversal is without a doubt the number one secret to my success on eBay. Keep this one under your hat. In any transaction, someone is asking one party or the other to take on some or all of the risk in the transaction. (Usually money in exchange for something). With risk reversal you reduce the risk of transacting business with you (sometimes even to zero) and as a consequence DRAMATICALLY increase the number of customers who will be willing to do business with you.

9. Perseverance
Have fun and don't let anyone squash your dreams. Fight back! Forget what they say. After all, it will be you who will be the one laughing all the way to the bank…

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