Put your interests in the equation

Also remember to watch out for your interests by making sure you have a Fraud prevention system in place if you plan to accept credit cards. Merchant accounts through Authorize Net will automatically reject cards when the address, name and number do not match. If you use Authorize Net, you can customize your account to provide you with the level of security you want (I'd suggest setting it to high). If ever a customer is having problems placing their order online because their card is rejected, you will naturally to want to help them. After all, you want to help them purchase from you. But chances are good that there may be a valid reason why the credit card was declined. It is also possible that the customer may simply need to update their address with the credit card company. You could offer PayPal as an option in these instances.

Secure and professional

If you offer online ordering make sure the webpage you expect customers to enter their credit card number into is secure. People recognize the yellow lock symbol at the bottom of secure pages and trust VeriSign or other security enabled pages. Many people simply refuse to type their credit card info into a page without these features.

A simple, easy way to get this type of security is to use 1ShoppingCart.com. They will provide you with a very professional order form that you simply link your web pages to. Customers may pay via PayPal, your merchant account (if you have one), or by check online (again, if you have an account) if you have a 1ShoppingCart account. It's easy and reliable. They have a variety of plans to choose from. Everything you have read here will help give your potential customer more confidence in making their purchase from you. The more you implement the higher your conversion rates will go and the faster your refund rates will drop - All of it puts extra profit in your account so don't leave out these important pieces of the puzzle.

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