January 21, 2008

Turn-around Time

When people contact you by email, your contact form, support desk or call your toll free number, make sure you respond within 24-48 hours. This is of utmost importance. Any longer than two days turn around time is considered unacceptable to most people and will be considered unprofessional. When answering questions, especially by email, be complete and thorough in your response. Add-in whatever information may be helpful. Be polite and courteous - most of all, listen. It sounds simple, but you'd be surprised how rare proper manners are in business.

Remember, think about how you would like to be treated and do just that. By being nice and timely in your response, you will win people over. Most of America is run by giant corporations. Think about the type of run-around you get by calling one of America's giants. The automated phone system that loops around or the pat email responses with no personalization to them whatsoever. The small businesses are at an advantage in that regard. Be different… show your customers that you actually have time for them!

Incorporating

If you do well with your business, you may want to incorporate it. There are many advantages gained by incorporating. For one, if and this is a BIG if, but you never know, if you are ever sued, your personal assets will be considered separate from your business assets. On the off chance that anything like that ever happens, you will be immensely thankful that you incorporated. It works the other way too, if you are ever personally sued, all your business assets are safe. Legally, you and your corporation are two entirely separate entities. Another reason for incorporating is to save money on taxes. Talk to an accountant about the different ways to incorporate - if you qualify for an S-corporation or an LLC, you may save considerably in taxes. Plus, it's always nice to pay your taxes on a monthly or at least a quarterly basis rather than to owe one giant, lump sum to Uncle Sam on April 15th. Many a business has gone bankrupt due to unpaid taxes. Another benefit of incorporating is to convey professionalism. Most people recognize that the abbreviation of Inc or LLC after a company name is evidence of incorporation. Your prospects may take you more seriously. Every little bit helps.

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