Another way to keep your customers happy is by simply checking up on them. Show them that you care. Most businesses rarely ever do anything like this, even though customers love it. Drop them an email about a week or so after they purchased your product to make sure they received the package, or that they were able to sign up for your online course, or that they received the ebook. Anything like that will help put you over the top.

The Giving Spirit

Like I just mentioned, many successful businesses create new products just to sell to their current customers. This is a smart strategy — they already trust you so they are much more likely to buy from you again.

Another idea is that instead of making your current customers purchase your newly developed product at full-price, you could give it to at least a few of them for free or at a significant discount. This works especially well if you are providing ebooks, online courses or downloadable software since these have no overhead cost. By providing a free or steeply discounted copy of your latest and newest product, your customers will love you for it, you can easily get testimonials endorsing your hot new product before you release it for sale, and you can even use these special customers to test your new product out for you. They can provide you with some solid feedback before you send out an advertisement to new prospects. It's really a win-win situation.

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