To create an Automatic Money Machine, you will need the following:

1. A Web Site that sells your product for you
2. Online payment processing
3. Instant Digital Delivery of your product
4. An email capture system, with follow-up for Prospects
5. Customer follow-up
6. Affiliate (Reseller) follow-up
7. Online Affiliate Sign-up
8. Affiliate Tracking

This may seem like a lot, and it is, but I'm going to walk you through it, so it'll be easy. And once you have it set up, it runs on autopilot. All you have to do is market. At that point, your only job becomes getting people to your Web site, and then System does the rest - automatically! Let's get started! The first thing that you need is a digital product. If you don't have one, you can search a resell rights product. There are actually 3 parts to a winning Sales Site:

1. The Layout and design

Your Site design can make or break you. You have to have a professional, and attractive site that's designed to profit. Here are my Top 10 Tips for Web Site design.

1. Make your Web Site easy to read. Backgrounds may look pretty, but most often will make the text difficult to read. It's much harder to read from a computer screen to begin with, so use dark text on a light background (black on white is the easiest). Notice that I use a background, but I also use a text box with black text on white.
2. Make sure your Site loads quickly. People will not wait for a large graphics file to load. Shrink your graphics, and keep your pages to 40-60K. Nothing is more annoying than an intro page that is nothing more than a neat picture that takes five minutes to load. And if you do use graphics, always have some text that will load first.
3. Keep the look of your Web Site consistent. Use the same color scheme and format throughout your entire site.
4. Make your Web Site easy to navigate. Make sure that every page has a menu or a way to get back to the main page.
5. Label ALL of your hyperlinks, including buttons and graphics. Most of your visitors will not know they can click on the pictures.
6. Make your address easy to type and remember, by getting your own domain name.
7. Use "click here" instead of just hyper-linking the words in your text. New users might not know that underlined words are hyperlinks.
8. Include your contact information, or a link to your contact page, on each page of your Web Site. Make it easy for your visitors to contact you. Most of them will not, but it makes them more comfortable doing business with you to know they could contact you.
9. If you have a large site, you may want to include a search feature, so your visitors can find what they are looking for.
10. Organize your Web site to meet your visitors needs, not yours. It's more important that they enjoy visiting your site, than that you enjoy building it.

2. The content or Sales Letter

Here is my personal 14 Point sales letter formula:

First, I want to make clear that your goal should be to provide value to your customers. When you're value driven, success is inevitable. Also, these techniques work so well that I don't want you using them if you are not providing a quality product - OK? The goal of a sales letter is to get the reader to take action. To accomplish this goal, you will need to grab their Attention, create Interest, build their Desire, and force them to take Action. There are key components to the Sales Letter that we'll go through in a minute.

But before we start, let me make one point that you'll want to keep in mind at all times: you must always be thinking from the customer's point of view. And the only thing anyone is thinking about when they are reading your letter is, "What's in it for me?" Keep that in mind and write about the benefits your product has for your customer 100% of the time. Also, you'll want to use power words in your ad copy.

The components of a Successful Sales Letter are:

The Headline - sometimes called the Big Promise. This is your first and sometimes ONLY change to grab the reader's attention. You only have a couple of seconds to convince your visitor or reader to stay at your Site or continue reading your sales letter. So you want to hit them with all you've got in your headline. Usually you'll want to make your biggest promise right here in the headline. Explain to the reader exactly what the most important benefit they will receive from your product is. This should be exciting, and attention-getting. And it should make the reader want to know more. Some effective headlines are:

• "How to" Headlines
• "Discover the Secret" Headlines
• "Revealed:" Headlines

The key is to offer your biggest and best benefit right up front, and make them want to read on.

The Sub-Heading - This is optional. You can use the subheading to expand upon your big promise, and offer your biggest benefit. Again, the key is to keep the reader reading, and make the letter flow.

The Opening or Greeting - This is your first actual paragraph. It's how you hook the reader in. "If, then" statements are a very effective way to hook your reader with your opening paragraph. This is it, though, if you don't hook 'em here, you'll lose 'em. So think of what you could tell someone in the first 10 seconds that will make them want to read your whole letter.

The Benefits List - After you've hooked them in, jump right into your benefits list. Use bullet points to make this easy to read. Make your bullet points all focused on benefits. There are several types of bullet points you can use:

• "How to" bullets
• "Eliminating Pain" bullets
• "Secrets" bullets
• "Dream-building" bullets
• "Revealed" bullets

Make sure to include your Best and Biggest Benefits in this first list.

Your Unique Selling Position - Now you have to differentiate yourself from everyone else who may be marketing a similar product. Why should the buyer buy from you? What sets you apart? Maybe you present the information in a new way, or from a different perspective. Somehow you have to make your product Unique to the reader. This builds value. If they can't get it anywhere else, then they have to buy from you.

Build Credibility - Once you've hooked them, told them the benefits, and differentiated yourself from the rest, you have to build credibility and trust. No one will buy from someone they don't trust. There are several ways to build credibility:

• Credentials - Explain why you are qualified to be selling this info. What makes you the expert?
• Testimonials - Nothing is more powerful than real words of praise from satisfied customers.
• Honesty - The best way to build trust is to be honest. Don't hype anything up. Simply present the honest truth about your product.
• "Don't buy from list" - One powerful way to build credibility is to issue a warning to your read. Explain to them 3 - 5 things to look for when buy this type of product. Then tell them how you meet those criteria. Build Desire - More Benefits - Now you will want to make another list of benefits. This is how you build desire for your product, and keep the letter flowing. Make another bullet points list of even more benefits your product offers.

Price vs. Value Comparison - This is where you explain the price of your product and build value. It's important to make your product appear much more valuable than the price you are charging. Everyone likes to get a good deal, and perception is everything. If you make your product seem like it's worth $250, then people will gladly pay you $25 for it.

Guarantee - Also called risk reversal. The goal here is to eliminate the risk for your reader. By doing this, you eliminate their fear, as well. You should offer at least a 60 day guarantee, and I recommend 90 days or more. Don't be afraid of returns. If you have a quality product, people won't return it. And if you don't, you should probably get another product to sell. The psychology behind this is that if the reader knows they can get their money back if they're not happy, then they know two things. First, that you believe in your products, and second, that they don't have to worry about being taken for their money.

An interesting note here, is that the longer your guarantee period, the less returns you'll actually get. Think about it: If you offer a 3 day money back guarantee, people will hurry and read through the info, and most likely ask for a refund before the 3 days is up. But if you offer a lifetime guarantee, then your customers will feel comfortable taking their time going through it. And even if they are inclined to ask for a refund, there's no hurry, and most people eventually forget. So the moral is that the better your guarantee is, the better it will be for you!

Bonuses - This is how you can build more value, and urgency. By creating an incredible bonus package you increase the value of your product. I try to make the bonuses worth more than what I'm selling my product for to create extreme value. The other thing you can do is make your bonuses limited time in order to create urgency. Bonuses can be reports or other info products that you've created. Or they can be products that you have the resell or reprint rights to. It's easy to get access to tons of great products to use this way, even if you can't create your own.

Remove Order Reluctance - One way to remove order reluctance is to use the "Don't decide now" close. Most people hate to make decisions. So if you can help them avoid making one, then you're much more likely to get the sale. This is a variation on the guarantee.

Ordering Info - Now it's time to explain exactly how to order. Make sure to use decisive words that tell your reader exactly what to do, and exactly what will happen when they do it. Don't leave anything to chance - tell them to click the order button! (Note: Your order page should explain what to do next.)

PS - The first PS is a reminder that some or all of the bonuses may not be available in the future. Get them to take action NOW.

PPS - The second PS is a summary of your product and it's benefits, and a reminder to Order NOW. That's it. If you include all of these components, you will have a killer sales letter that impels people to buy. It will take some time to master these techniques, but you will get it over time. So don't be discouraged or overwhelmed by this. Everything is a process, you enjoy the journey.

3. The Web Host

All of the rest of this page means nothing if you don't have a good Web Host. You need one that gives you room to grow in bandwidth, and storage space. It has to be fast, reliable, and feature rich. The good news is that you don't have to spend a fortune to get it. I've spend hours upon hours upon hours searching, investigating, and testing different Web Hosts. I love the one I have now.

* A quick note about free web hosts. For the minimal amount of money it takes to get a decent host, it makes no sense to use a free service for business. Yahoo, Homestead, Free Yellow, and the many, many others are willing to give you free hosting because they run their ads on your Site.

This makes them money, and makes you look unprofessional. Just one extra sale a month would pay for a good host, and you'll get a lot more than one extra sale when contrasting hosting on a free host versus a paid host. OK! Now that you've gotten your Automated Salesman set up, what happens when he makes a sale? Stay tune!

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